All URLs Tab in Page Level SPA

Modified on Tue, 1 Oct at 11:00 AM

This document summarizes the different sections of the Schema App URLs Tab in Page Level Schema Performance Analytics. The Schema App URLs tab limits performance metrics to only URLs that have received Schema App markup within the specified time period.


TABLE OF CONTENTS

Controls for the URLs with Schema App Markup Tab

This tab reports exclusively on URLs that have had Schema App markup deploying to them at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:

  • Date Range
  • Search Type
  • Search Appearances
  • URLs Containing/Excluding
  • Exact Match/Exclusion Match
  • Wildcard Match/Exclusion Wildcard


 

List of URLs Clicks, Impressions and CTR

Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.


#

Tile/Table

Description

1Sum of ClicksThe total number of clicks achieved
2Sum of ImpressionsThe total number of impressions achieved
3Average CTRThe average click-through rate for the URLs being achieved.
4No. of URLsThe total number of URLs matching the Control parameters with at least one impression in the Google SERP over the time period of interest.
5Table of Results by URLA data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance.




Sum of Clicks, Impressions and CTR by Date

Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.


#

Tile/Table

Description

1Table of Results by DateA data table break down of clicks, impressions, CTR by day
24 Day Compounded Growth Rate: ClicksInsights about Click performance for selected URLs
34 Day Compounded Growth Rate: ImpressionsInsights about Impressions performance for selected URLs
4Graph of CTR by DateA line graph depicting the change in CTR over time
5Graph of Clicks by DateA bar graph depicting the total clicks per day
6Graph of Impressions by DateA bar graph depicting the total impressions per day
7Graph of Clicks and Impressions by DateA line graph with separate trend lines for clicks and impressions showing changes over time. This graph has additional prediction capabilities




List of URLs Clicks, Impressions and CTR by Date

Table of URLs breaking down clicks, impressions, and CTR by date. This table can be somewhat difficult to navigate and review in-app. It is well suited to being downloaded as a CSV or excel file to be reviewed on platform of your choice.


#

Tile/Table

Description

1List of URLsA list of URLs that appeared in search but did not receive markup from Schema App during the selected time period.
2Clicks, Impressions, CTR by DateData about clicks, impressions and click through rate for the given date defined in the column header (e.g. Aug 1, 2024). Empty cells indicate that the given URL did not receive any clicks or impressions on that day.
3Download CSV or Excel FileSelect the hamburger menu (three vertical dots) to open dialog box & select your preferred format for exporting this data.




List of Queries Clicks, Impressions and CTR by Date

All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are additional filtering capabilities for this section that allow users to isolate results to only queries of interest. 


Queries Section: Additional Filters

This table describes the 4 query filters that can be applied in addition to the top level controls.


#

Query Filters

Description

1Queries PatternFilters results to only queries that include the value entered into the text field.
2Query MatchFilters results to only queries that are an exact match for the value entered. Users can enter multiple queries separated by line breaks (SHIFT + Enter) to specify several exact match queries.
3Query WildcardAllows users to enter a query pattern that brings up a list of queries that include the pattern. Users can then manually select query options from a clickable list. 
4Query ExcludingFilters results to only queries that exclude the value entered into the text field.



Summary of Section Subcomponents

This section has several subcomponents that dig into performance grouped around queries.


#

Query Filters

Description

1Additional Query FiltersThe additional filters described above.
2Table of Queries by Clicks, Impressions, and CTRA table of all queries with information about the number of clicks, impressions, and click-through rate for each query.
3Total Number of QueriesThe total number of queries that match the top level controls, and additional query filters applied.
4Wordcloud: Queries by Volume of ClicksA wordcloud generated from query data. Text size indicates the relative volume of clicks that a query achieved (the biggest word indicates the largest volume of clicks)
5Wordcloud: Queries by Volume of ClicksA wordcloud generated from query data. Text size indicates the relative volume of impressions that a query achieved (the biggest word indicates the largest volume of impressions)
6Table of Queries by URL, Clicks, Impressions, and CTRA table of all queries with the associated URLs that were shown for that query. Queries can have multiple URLs associated with them. Each URL has associated click, impression and CTR data associated with that specific query.




Incremental Clicks Achieved from Rich Results

Schema Performance Analytics (SPA) provides reporting on the impact of individual rich results through Incremental Clicks Achieved from Rich Results. Incremental Clicks Achieved from Rich Results are extrapolated based on the click through rates of URLs that have achieved the selected rich result for a given date range. This section has two subsections (Incremental Clicks - All URLs and Incremental Clicks - URLs Excluded). Both subsections are controlled by the same Search Appearance Selector. For more information on this section, review the following support document.


#

Query Filters

Description

1Search Appearance SelectorA dropdown list of all possible Search Appearances that were achieved over the defined time period. This selector defaults to Product Snippets, even for projects/domains where Product Snippets were not achieved.




Incremental Clicks - All URLs

This subsection considers all the data from URLs that achieved a Rich Result during the specified time period.


#

Query Filters

Description

1Incremental Clicks from Rich ResultThe number of additional clicks achieved due to achieving the rich result.
The value is calculated by multiplying all total impressions by the non-rich result CTR. The product of that equation is subtracted from the total clicks to get the incremental clicks from rich results value.
2Rich Result CTRThe aggregated click-through-rate when the selected Rich Result is achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period.
3No Rich Result CTRThe aggregated click-through-rate when the Rich Result is not achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period.
4Number of URLsThe number of URLs that achieved a Rich Result during the specific time period. Only these URLs are included in the Incremental Clicks - All URLs calculations.
5Rich Result Clicks GraphA line graph depicting the clicks coming from Rich Results over the specified time period.
6Table of URLs with Rich Result MetricsThe number of URLs that achieved a Rich Result during the specific time period. Columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances.  You may need to scroll horizontally to see the complete data set.
7Summary of Rich Result MetricsThe summed totals for all URLs in Table 6.  The columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances.




Incremental Clicks - URLs Excluded

Although this subsection is visually similar to the "Incremental Clicks - All URLs" subsection it has a distinct purpose.

For some URLs, the CTR without a Rich Result is higher than the CTR with a Rich Result. This may mean that the extrapolated clicks value for that URLs is a negative number. This report omits URLs that have a negative "Extrapolated Clicks" value. 


#

Query Filters

Description

1Incremental Clicks from Rich Result

The number of additional clicks achieved due to achieving the rich result.

The value is calculated by multiplying all total impressions by the non-rich result CTR. The product of that equation is subtracted from the total clicks to get the incremental clicks from rich results value.

2Rich Result CTRThe aggregated click-through-rate when the selected Rich Result is achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period.
3No Rich Result CTRThe aggregated click-through-rate when the Rich Result is not achieved for the subset of URLs that have achieved the Rich Result at some point during the specified time period.
4Number of URLsThe number of URLs that achieved a Rich Result during the specific time period. Only these URLs are included in the Incremental Clicks - All URLs calculations.
5Rich Result Clicks GraphThe number of URLs that achieved a Rich Result during the specific time period. Columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances. You may need to scroll horizontally to see the complete data set.
6Summary of Rich Result MetricsThe summed totals for all URLs in Table 6.  The columns break down clicks, impressions, and CTR for Rich Result appearances, No Rich Result Clicks appearances, and all appearances.



Related Articles


Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article