Time Period Comparison Tab in Page Level SPA

Modified on Tue, 1 Oct at 11:16 AM

This document describes the Time Period Comparison Tab for Schema Performance Analytics. This is the only tab in Page Level SPA that can compare results for two time periods. Many of the sub-sections and components will be similar to other tabs in Page Level SPA.


 

Controls for the URLs with Schema App Markup Tab


The controls available for the URLs with Schema App Markup tab include:

  • Previous Time Period Date Range
  • Current Time Period Date Range
  • Search Type
  • Search Appearances
  • URLs Containing/Excluding
  • Exact Match/Exclusion Match
  • Wildcard Match/Exclusion Wildcard


All URLs Time Periods Comparison

This section compares all URLs across two defined time periods. 


#

Tile/Table

Description

1Percent Change for Total ClicksThis tile includes three values:
  1. Clicks from the previous period
  2. Clicks from the current period
  3. The percent difference between those two values
2Percent Change for Total ImpressionsThis tile includes three values:
  1. Impressions from the previous period
  2. Impressions from the current period
  3. The percent difference between those two values
3Percent Change for CTRThis tile includes three values:
  1. CTR from the previous period
  2. CTR from the current period
  3. The percent difference between those two values
4Table of URLs with Period over Period Metrics and % Change ValuesA data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis.
5Graph Comparing Clicks Period over Period

A line graph comparing clicks during both time periods.


6Graph Comparing Impressions Period over PeriodA line graph comparing impressions during both time periods.
7Query Filters

The four query filters that can be applied in addition to the top level controls to further filter the data shown in Table (Queries with Period over Period Metrics and % Change Values).


Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs)


8Table of Queries with Period over Period Metrics and % Change ValuesA table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present.



Schema App URLs Time Periods Comparison



#

Tile/Table

Description

1Percent Change for Total ClicksThis tile includes three values:
  1. Clicks from the previous period
  2. Clicks from the current period
  3. The percent difference between those two values0
2Percent Change for Total ImpressionsThis tile includes three values:
  1. Impressions from the previous period
  2. Impressions from the current period
  3. The percent difference between those two values
3Percent Change for CTRThis tile includes three values:
  1. CTR from the previous period
  2. CTR from the current period
  3. The percent difference between those two values
4Table of URLs with Period over Period Metrics and % Change ValuesA data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis.
5Graph Comparing Clicks Period over Period

A line graph comparing clicks during both time periods.


6Graph Comparing Impressions Period over PeriodA line graph comparing impressions during both time periods.
7Graph Comparing CTR Period over PeriodA line graph comparing click through rate during both time periods.
8Table of Queries with Period over Period Metrics and % Change Values

A table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present.


Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs)
9Page Category Selection Dropdown MenuA dropdown selector to choose the schema source (i.e. Editor, Highlighter Template, No Schema App Markup).
10Table of URLs with Period over Period Metrics and % Change Values Filtered by Page Category (Schema Source) A data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis. The results of this table will be filtered to only the selected sources of Schema App markup. The default selection is "All".


Note: Some URLs may be present in multiple URL categories (i.e. targeted by Editor and Highlighter markup). As a result, the data may be duplicated in summed or averaged results. Be mindful of this when selecting "All" Page Categories, or combinations of specific Page Categories.



Non Schema App URLs Time Periods Comparison


#

Tile/Table

Description

1Percent Change for Total ClicksThis tile includes three values:
  1. Clicks from the previous period
  2. Clicks from the current period
  3. The percent difference between those two values
2Percent Change for Total ImpressionsThis tile includes three values:
  1. Impressions from the previous period
  2. Impressions from the current period
  3. The percent difference between those two values
3Percent Change for CTRThis tile includes three values:
  1. CTR from the previous period
  2. CTR from the current period
  3. The percent difference between those two values
4Table of URLs with Period over Period Metrics and % Change ValuesA data table reporting on clicks, impressions and CTR for both data periods on a URL by URL basis.
5Graph Comparing Clicks Period over PeriodA line graph comparing clicks during both time periods.
6Graph Comparing Impressions Period over Period

A line graph comparing impressions during both time periods.

7Table of Queries with Period over Period Metrics and % Change Values

A table of all queries with information for both data periods about the number of clicks, impressions, and click-through rate for each query. Percent Change data is also present.


Note: The Query Filters in All URLs Time Period Comparison section control the Table of Queries with Period over Period Metrics and % Change values for subsequent subsections (Schema App URLs & Non Schema App URLs)




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