This document summarizes the different sections of the Schema App URLs Tab in Page Level Schema Performance Analytics. The Schema App URLs tab limits performance metrics to only URLs that have received Schema App markup within the specified time period.
TABLE OF CONTENTS
- Controls for the URLs with Schema App Markup Tab
- List of URLs Clicks, Impressions and CTR
- Sum of Clicks, Impressions and CTR by Date
- List of URLs Clicks, Impressions and CTR by Page Categories
- List of Queries Clicks, Impressions and CTR by Date
Controls for the URLs with Schema App Markup Tab
This tab reports exclusively on URLs that have had Schema App markup deploying to them at any point during the selected time-period. The controls available for the URLs with Schema App Markup tab include:
- Date Range
- Search Type
- Search Appearances
- URLs Containing/Excluding
- Exact Match/Exclusion Match
- Wildcard Match/Exclusion Wildcard
List of URLs Clicks, Impressions and CTR
Summary tiles of total clicks, impressions, CTR, and volume of URLs, followed by a table with a complete list of URLs that fit the filtering parameters in the Controls tab.
# | Tile/Table | Description |
| 1 | Sum of Clicks | The total number of clicks achieved |
| 2 | Sum of Impressions | The total number of impressions achieved |
| 3 | Average CTR | The average click-through rate for the URLs being achieved. |
| 4 | No. of URLs | The total number of URLs matching the Control parameters with at least one impression in the Google SERP over the time period of interest. |
| 5 | Table of Results by URL | A data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance. |
Sum of Clicks, Impressions and CTR by Date
Summary table of clicks, impressions and CTR by date with graphs breaking down clicks, impressions, and CTR by date. Two additional "trends summary" tiles providing insights on changes over the last 4 days.
# | Tile/Table | Description |
| 1 | Table of Results by Date | A data table break down of clicks, impressions, CTR by day |
| 2 | 4 Day Compounded Growth Rate: Clicks | Insights about Click performance for selected URLs |
| 3 | 4 Day Compounded Growth Rate: Impressions | Insights about Impressions performance for selected URLs |
| 4 | Graph of CTR by Date | A line graph depicting the change in CTR over time |
| 5 | Graph of Clicks by Date | A bar graph depicting the total clicks per day |
| 6 | Graph of Impressions by Date | A bar graph depicting the total impressions per day |
| 7 | Graph of Clicks and Impressions by Date | A line graph with separate trend lines for clicks and impressions showing changes over time. This graph has additional prediction capabilities |
List of URLs Clicks, Impressions and CTR by Page Categories
A drop-down list allows users to select filter metrics by "Page Source". When page source filters are selected the summary table and graphs update to only show results for pages targeted by specific highlighter templates or Editor markup. This section includes a summary table of URLs with clicks, impressions and CTR, and graphs showing the relative breakdown of clicks, impressions and CTR by page source.
Summary of Section Subcomponents
# | Tile/Table | Description |
| 1 | Page Category Selector | A data table break down of clicks, impressions, CTR by day |
| 2 | Table of Results by URL | A data table break down of clicks, impressions, CTR by URL. Users have the option of further breaking down results by Search Appearance. |
| 3 | Clicks by Page Categories | Insights about Impressions performance for selected URLs |
| 4 | Impressions by Page Categories | A line graph depicting the change in CTR over time |
| 5 | CTR by Page Categories | A bar graph depicting the total clicks per day |
List of Queries Clicks, Impressions and CTR by Date
All queries for which URLs with Schema App markup appeared. This section inclues a table of queries with clicks, impressions and CTR, and a table of queries with associated URLs and performance data. There are additional filtering capabilities for this section that allow users to isolate results to only queries of interest.
Queries Section: Additional Filters
This table describes the 4 query filters that can be applied in addition to the top level controls.
# | Query Filters | Description |
| 1 | Queries Pattern | Filters results to only queries that include the value entered into the text field. |
| 2 | Query Match | Filters results to only queries that are an exact match for the value entered. Users can enter multiple queries separated by line breaks (SHIFT + Enter) to specify several exact match queries. |
| 3 | Query Wildcard | Allows users to enter a query pattern that brings up a list of queries that include the pattern. Users can then manually select query options from a clickable list. |
| 4 | Query Excluding | Filters results to only queries that exclude the value entered into the text field. |
Summary of Section Subcomponents
This section has several subcomponents that dig into performance grouped around queries.
# | Query Filters | Description |
| 1 | Additional Query Filters | The additional filters described above. |
| 2 | Table of Queries by Clicks, Impressions, and CTR | A table of all queries with information about the number of clicks, impressions, and click-through rate for each query. |
| 3 | Total Number of Queries | The total number of queries that match the top level controls, and additional query filters applied. |
| 4 | Wordcloud: Queries by Volume of Clicks | A wordcloud generated from query data. Text size indicates the relative volume of clicks that a query achieved (the biggest word indicates the largest volume of clicks) |
| 5 | Wordcloud: Queries by Volume of Clicks | A wordcloud generated from query data. Text size indicates the relative volume of impressions that a query achieved (the biggest word indicates the largest volume of impressions) |
| 6 | Table of Queries by URL, Clicks, Impressions, and CTR | A table of all queries with the associated URLs that were shown for that query. Queries can have multiple URLs associated with them. Each URL has associated click, impression and CTR data associated with that specific query. |
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