How To: Set Up the Schema App WordPress Plugin

The Schema App Structured Data WordPress Plugin is a free plugin that automatically creates default Schema Markup for article pages, blog posts, search pages, author pages, and collection pages. This document describes how to download the Schema App WordPress plugin and explains the available settings.

Note: You can only add custom Schema Markup to your WordPress site if you are subscribed to our End-to-End Schema Markup solution. For more information, contact us here.

Resources Required

• Schema App Structured Data WordPress Plugin

Instructions

• Step 1: Login to WordPress
• Step 2: Download the Schema App Plugin from the Plugin Repository
• Step 3: Activate the plugin through the "Plugins" menu in WordPress
• Step 4: Set up the Schema App Plugin

Step 1: Login to WordPress

1. Login to your WordPress website

Step 2: Download the Schema App Plugin from the Plugin Repository

1. On your WordPress site, hover over the plugins tab on the ride side of your screen and click on "Add New".
   
   
2. Type in "Schema App" in the search bar.
   
   
3. Click "Install Now".
   
   
4. After downloading the plugin, click "activate plugin", and it will automatically be added to the plugins list in your WordPress account.
   
   

Step 3: Activate the plugin through the "Plugins" menu in WordPress

1. Confirm the plugin is activated and ready to add markup to your site.
   

Step 4: Set up the Schema App Plugin

1. Within WordPress, go to Settings > Schema App
   
   
2. Under the Settings tab of the Schema App Plugin fill out the following:
   • Select the Publisher Type (Note: This is usually an Organization)
   • Provide the Publisher Name (Note: This should be the name of your Organization)
     
     
3. Provide a Publisher Logo noting the size requirements listed. You can select this from your uploaded images in WordPress.
   

   Note: If you're using Schema App's Advanced WordPress Plugin to author custom markup, you'll also need to provide your Account ID at the bottom of the Settings tab.
   

   
   
4. Fill out the Schema Default Settings

Schema App Structured Data Plugin's Default Settings

Location where to put the Schema Markup
Placing the Schema Markup in the header will help ensure that Google will retrieve the JSON-LD if other scripts slow down the page load time past the point Google's crawlers are willing to wait.

Post Default Schema Type
This is the default schema type that will be associated to each new posting (this can be changed at time of publishing).

Page Default Schema Type
This is the default schema type that will be associated to each new page (this can be changed at time of publishing).

Default Image
Google requires an image for pages and posts. Schema App allows you to set the default image for your website so pages without a featured image can use the default image. A logo or something that appears in the header or footer is a good image to include here. This helps avoid errors in your Schema Markup for automated Schema Markup.

Other Schema Options

Show Test Schema

If you enable the 'Show Test Schema' setting, the plugin will add a "Test Schema" button to the top of your admin portal. This feature allows you to quickly test the Schema Markup on your page using the Schema Markup Validator and Google's Rich Results testing tool. 

Show Breadcrumbs
If you enable the 'Show Breadcrumb' setting, the plugin will automatically add BreadcrumbList markup to your pages (in compliance with Google's structured data recommendations for Breadcrumbs). 

Show WebSite

If you enable the 'Show WebSite' setting, the plugin will add WebSite markup to your homepage. This feature can help your page achieve a sitelink search box on Google. 

Show ArticleBody

If you enable the 'Show articleBody' setting, the plugin will automatically add the articleBody Schema.org property to your posts.

Hide Comments

This feature removes Comment markup from your posts.

Linked Open Data

Linked data is a way of publishing your web content to be directly accessible by machines. This supports semantic SEO by identifying and linking entities in your markup, so that relevant queries can be mapped more easily. You can read more about this feature in our article Schema.org Linked Open Data.

Remove Microdata

Microdata is often added to websites through themes or other plugins, affecting the search engine's understanding of your Schema Markup. This feature will help you remove irrelevant microdata from your header and content, so you can add accurate Schema Markup through our plugin. 

Remove WPSEO Markup

This feature removes any WebSite, Person/Organization, WebPage and Breadcrumb JSON-LD markup that was automatically generated through WPSEO. 

If you have any questions or need help troubleshooting with our WordPress plugin, please contact our support team.